Industry News | February 14, 2012

Boston Market Slashes Price on Half Chicken Meal

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Back by popular demand for a limited time, Boston Market reduced the price on its Half Chicken Meal to $7.99, plus tax. This deal includes a half rotisserie chicken, a choice of two home-style sides, and sweet, golden cornbread. “Our Half Chicken Meal Deal provides our guests’ wallets a reprieve from rising food prices and allows families to warm up with a hot, high-quality meal this winter,” says George Michel, CEO of Boston Market Corporation.

In addition, Boston Market recently added Home Style Combo options to its menus. For $8.99, guests can choose either a 1/4 Rotisserie Chicken or a 3-piece dark Rotisserie Chicken, and then add a serving of Turkey, Meatloaf, or Brisket (where available.) Each combo also includes two Signature Sides and Boston Market’s famous cornbread.

“Our new Home Style Combos allow guests to add another protein to our famous rotisserie chicken, plus the sides and made-from-scratch cornbread they love, at a great value,” Michel says. “A meal this size is typically sold at casual restaurants for more than $14, and we also let our guests customize their meals with our proprietary sauces. We recognize in this economy that our diners want a good value for great quality food, and both of these hearty offerings do just that.”

Boston Market’s array of popular Home Style Sides—from Loaded Mashed Potatoes and Macaroni & Cheese to Creamed Spinach and Steamed Fresh Vegetables—let diners create a custom hearty meal to suit their craving.

Home Style Combos and the Half Chicken Meal Deal are available at Boston Market locations nationwide. The Half Chicken Meal Deal was featured in 2011 and contributed to positive transaction and consecutive same store comp sales growth throughout the system.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.