Industry News | January 8, 2014
Boston Market Slims Down with Low-Calorie Meals Menu
Boston Market is helping consumers stick to their New Year’s resolutions with the launch of its “Meals Under 550 Calories” menu, containing more than 100 options that make watching your waistline anything but boring.
The low-calorie menu includes a variety of entrées and sides for guests to choose from. Offerings range from Individual Meals, featuring Boston Market’s signature Rotisserie Chicken, to the restaurant’s popular Market Bowls.
“We know our guests are busy, and finding a restaurant that offers satisfying, nutritious meals, outside of a traditional salad offering, can be challenging,” says George Michel, CEO of Boston Market. “At Boston Market, we believe a healthy meal can still be a great tasting, filling one, and our ‘Meals Under 550 Calories’ menu is designed to help guests enjoy lower calorie options that taste great.”
Other health-conscious initiatives that Boston Market will feature in January include an interactive nutrition calculator that allows guests to custom-build Boston Market meals online and obtain their nutritional values and an allergen menu feature that helps guests with dietary restrictions identify the menu items they can eat.
Additionally, each day for the next five weeks, Boston Market will feature one meal from its “Meals Under 550 Calories” menu on its website and Facebook and Twitter pages, along with a downloadable snapshot of all of the featured meals.
Boston Market has worked over the last several years to create more nutritious menu items. In 2012, it removed salt shakers from tables in all its restaurants while committing to reduce sodium levels in all Boston Market signature items by 20 percent, and in all menu items by 15 percent, by the end of 2014. Boston Market is also a proud participant in the National Restaurant Association’s Kids Live Well program and a strategic partner of the United States Department of Agriculture’s MyPlate program.
In addition to helping consumers eat healthier, Boston Market is also assisting those who resolved to save money in 2014. The restaurant will feature a “Complete 2 for $20” deal from now through the end of March. Specifically, for $20, guests can enjoy two Individual Meals with two sides, two desserts and two fountain drinks.
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