Industry News | December 12, 2013
Boston Market Survey Finds Consumers Skimp on Christmas Meal
Consumers who cut corners on the Christmas turkey to stock up on presents are not alone. A new survey conducted by Boston Market finds more than one-third of consumers confess to skimping on the Christmas meal so they can focus their cash on gifts.
The survey also found that more than half of consumers will put prepared foods on their Christmas table. A third of consumers said they would quietly take credit for dishes they did not actually prepare. Finally, it found that not all Christmas meals actually happen on Christmas Day: One-fourth of all households will have their main holiday meal on Christmas Eve.
With a wide variety of Christmas dinner options to feed anywhere from four to 12 people—and each of them under $100—Boston Market aims to provide solutions for families who would rather spend their time and money on what’s under the tree than what’s on the table.
“The Christmas season is full of so many experiences— gift shopping, holiday parties, relatives coming to visit—that finding time to plan a special meal for your loved ones can become a challenge,” says Sara Bittorf, chief brand officer of Boston Market. “At Boston Market, we’ve created an entire menu of Christmas favorites to help you spend as much time as possible with your family while still feeling good about the meal you serve your guests.”
The holiday season is the busiest time of year for the fast-casual restaurant. The restaurant reports sales on Thanksgiving Day were up 500 percent compared to a usual Thursday, and Boston Market served more than 1.2 million guests on Thanksgiving Day alone.
Its variety of holiday meal options are available include Oven-to-Table Holiday Meals, Hot & Ready Catered Buffets, and menu items á la Carte.
Select Boston Market restaurants will be open on Christmas Day and will offer an individual meal, including hand carved ham served with two sides, cornbread, and a slice of pie for $10.99.
Boston Market has also partnered with actress Julie Benz to develop holiday tips and easy-to-prepare recipes incorporating home-style sides from Boston Market.
Food & Beverage
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