Industry News | January 14, 2010

Boston Pizza Partners with Mobile Ordering Provider

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ONOSYS, a provider of online and mobile ordering technologies for the restaurant industry, partnered with Boston Pizza International, a casual-dining chain with nearly 400 stores throughout Canada and the U.S., to develop a new online ordering platform.

ONOSYS is an online ordering tool that manages Internet sales for restaurant companies large and small and adapts to the particulars of any menu. Its graphics and logical order flow simplify the customer experience, which ultimately helps boost ticket averages.

Steve Johnstone, chief information officer for Boston Pizza International, says the company began rolling out the ONOSYS platform to all 330-plus of its Canadian stores. The goal, he says, is to expand off-premise sales by providing guests with a highly functional and intuitive Web application that incorporates intelligent up-selling features to boost sales.

"Boston Pizza is a well established full-service restaurant and sports bar concept with a wide range of menu items, most of which are available for pick-up or delivery,” Johnstone says. “We see a tremendous opportunity to improve the experience for those guests who prefer to take advantage of our off-premise sales, and the ONONSYS platform will help us achieve this"

ONOSYS partner Stan Garber says the implementation of the new system marks his company's first penetration into the casual-dining space.