UFood Restaurant Group Inc. is offering customers online ordering at its UFood Grill in the Downtown Crossing area of Boston starting today.
According to the National Restaurant Association's 2010 Restaurant Industry Operations Report, 53 percent of people ages 18–34 say they would order online.
"We believe that online ordering will be a great convenience to our busy Downtown Crossing customers who work nearby in Boston's professional and financial services industries," says UFood CEO George Naddaff. "This option should also provide economies of scale in our operations and drive sales. After an initial trial period, we hope to roll this out to our other locations."
A button on the UFood homepage takes consumers to the Downtown Crossing ordering page, where they can place an order for anything on the menu. Customers can pay online or at the store. A separate online orders pick-up register will expedite the process.