Industry News | March 12, 2009

Bourbon Menu Addition Comes to Carl's Jr.

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Carl’s Jr. restaurants will begin satisfying bourbon cravings morning, noon and night with the new Kentucky Bourbon Burger.

“There’s something about the flavor of Kentucky bourbon that goes well with the taste of a charbroiled burger,” says Brad Haley, Carl’s Jr. executive vice president of marketing.

The Kentucky Bourbon Burger is a limited-time offer and available in three varieties: as a single ($2.99), double ($3.99), and Six Dollar Burger ($4.89). Prices may vary regionally. The burger is 0 proof.