Industry News | February 28, 2011
Breakfast Gets Big at Dunkin'
Dunkin' Donuts today introduced the new Big 'N Toasty Breakfast Sandwich, the brand's biggest breakfast sandwich to date.
The Big 'N Toasty Breakfast Sandwich features two peppered fried eggs, four slices of cherrywood smoked bacon, and a slice of American cheese, all packed between two thick slices of Texas toast. The Big 'N Toasty Breakfast Sandwich is Dunkin' Donuts' first breakfast sandwich to feature Texas toast.
The breakfast sandwich will be available at participating Dunkin' Donuts restaurants nationwide for a limited time at the suggested retail price of $3.29.
John Costello, chief global customer and marketing officer at Dunkin' Brands, says the Big 'N Toasty Breakfast Sandwich offers guests with big appetites a new choice to keep themselves running throughout their day.
"At Dunkin' Donuts, we realize that people on-the-go at times crave heartier foods to start their day," Costello says. "With the Big 'N Toasty Breakfast Sandwich, Dunkin' Donuts can satisfy even the biggest appetites with a fulfilling, portable breakfast at an affordable price.".
In honor of the new Big ‘N Toasty Breakfast Sandwich, in March Dunkin' Donuts is launching a Twitter giveaway. All five Tuesdays during the month, followers of @DunkinDonuts on Twitter are invited to participate in "Big 'N Toasty Trivia Tuesdays." Dunkin' Donuts will ask two questions related to some of the world's biggest things. If you tweet a correct answer using the hashtag #BigNToasty, you are eligible for a chance to win a $100 Dunkin' Donuts Card. Dunkin' Donuts will award a total of 10 $100 Dunkin' Donuts Cards throughout the month, one for each trivia question.
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