Industry News | June 10, 2014

Brioche Dorée Announces Airport Growth Plans

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Brioche Dorée, the Parisian-style urban bakery café, has signed an agreement to open in the Delta terminal at Syracuse Hancock International Airport in December.

Brioche Dorée, which has more than 30 North American bakeries, offers a range of European café options. From espresso-based coffees and croissant breakfast sandwiches to quiches, pizzas, and French-inspired desserts, the menu options and brand aura intend to re-create the street-side café in a modern environment.

“Brioche Dorée is not your ordinary fast food airport fare,” says Saniya Isani, owner of Local Food Group, the company that will own the Syracuse Airport store. “It’s a fresher, healthier option than many of the meals people on the go are accustomed to choosing from when at the airport. Everything is made fresh daily in the café.”

Syracuse’s new Brioche Dorée will feature an updated style that was first introduced in Toronto last year. The Syracuse location and future Brioche cafés will highlight the brand’s glass displays, accompanied by darker wood furnishing and red overtones.

Brioche Dorée recently announced its franchise and licensing growth strategy for 2014, and beyond that will significantly increase its North American presence. Current plans call to expand Brioche Dorée by 15 percent annually, including a focus on North American airports. There are more than 500 bakeries in operation throughout Europe and Asia.

“Brioche Dorée is excited to explore new expansion opportunities as we bring our fresh bakery experience to more guests across North America,” says Jeff Drake, president of Brioche Dorée. “Our cafés are perfectly designed for air travelers that want fresh bakery options and delicious drinks, in a setting that serves busy commuters and folks who have time to relax at the airport. We look forward to nurturing our relationship with the Local Food Group team, as well as travelers in the region.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.