Industry News | June 27, 2012
Bruegger’s Summer Menu Features Classics with a Twist
Bruegger's Bagels, with more than 300 locations across the U.S., will add some sizzle to the summer with limited-time-only menu additions that offer a new twist on old favorites. The summertime treats are available from June 20 through Sept. 18.
For a fresh summer sandwich, Bruegger’s took a classic bagel spread, lox and cream cheese, and the flavors of an American sushi standard, the California roll, to create its newest item, the California Roll Smoked Salmon Sandwich. Served on a sesame bagel, the sandwich features cucumber, smoked salmon, and avocado with Bruegger’s wasabi cream cheese.
“We tested the California Roll Smoked Salmon Sandwich in two of our markets and our guests raved about it,” says Bruegger’s Executive Chef Philip Smith. “They loved the fresh taste combination and unexpected Asian flavor of our wasabi cream cheese that makes this sandwich unique.”
Bruegger’s also brings back an old-time summer favorite on June 20, Bruegger’s Pretzel Bagel. Taking its cues from hot soft pretzels served at ballparks throughout the summer, the bagel combines the crunchy salt topping and dark caramel color of the stadium favorite with the flavor and texture of a Bruegger’s authentic, New York-style bagel. The bagel is perfect as a snack with a side of mustard or as the base for a breakfast or lunch sandwich.
Those who prefer something sweet will love the return of the Chocolate Chip bagel to Bruegger’s bagel lineup. Served for breakfast, lunch, or a sweet treat, the Chocolate Chip bagel is always popular when it makes its seasonal return.
“We love to experiment with new flavors and combinations to keep our menu exciting,” says Scott Colwell, chief marketing officer. “This summer’s limited-time menu delivers bold, new menu items along with time-honored favorites that our customers look forward to each year.”
Bruegger’s headed to the dessert tray for the inspiration of its featured summer coffee flavor, Kahlúa. The non-alcoholic coffee flavor mimics the classic after-dinner drink and is made from shade-grown, hand-picked Arabica coffee beans and sugar cane. Bruegger’s Kahlúa coffee can be ordered either hot, iced or as an Iced Coffee Cooler.
For those who prefer more traditional fare, Bruegger’s will add a crowd pleaser to its menu this summer: the Better Cheddar Egg sandwich. This slant on a breakfast standard, which has been a regional favorite for years, features egg, cheddar cheese, bacon, and light herb garlic cream cheese served on a plain bagel.
Food & Beverage
Move Over 4-Leggers, 2-Leggers Coming In!
Just ran across some surprising breakfast info and thought it was worth sharing, then watching where it goes. Although McDonald’s has offered its Southern Style Chicken Biscuit on the breakfast menu for several years now, and of course, Chick-fil-A menus chicken at breakfast, it came as a surprise to this writer that both chicken and turkey have gained significant ground on the breakfast menu. It seemed worthy of further investigation.
It turns out that both turkey and chicken have been getting more popular as a component of the morning meal. In a report published earlier this year, Technomic found that 24% of consumers surveyed said they’ve been eating turkey at breakfast more often than they had two years before, while 11% had been eating more chicken.
I dug further. Technomic also found that 70% of those saying their poultry consumption had risen mentioned a desire to eat more healthfully was the motivator behind their choices.
Okay, so chicken or turkey in the morning. But where were these people getting their wake-up proteins? Were they all firing up their broilers in the morning? Seemed unlikely.
So were they were going to McDonald’s or Chick-fil-A? Could be, but I discovered there are many operators offering chicken or turkey items in the a.m., I just hadn’t had my radar tuned in right.
Some of the options hew closely to the classics, with bacon or sausage made from chicken or turkey:
- Energy Breakfast Sandwich (Energy Kitchen) uses five egg whites with low-fat American cheese and turkey bacon on a honey whole-wheat English muffin.
- Power Panini Thin with Chicken Apple Sausage (Corner Bakery) is made with scrambled eggs or egg whites, chicken apple sausage, and Parmesan and Cheddar cheeses on thinly sliced whole-grain harvest toast.
- Santa Fe Egg Wrap (Einstein Bros Bagels) includes eggs, turkey sausage with ancho lime salsa, jalapeño schmear and pepper jack cheese.
Others use the more familiar forms of the poultry:
- Power Wrap (First Watch) is made with fluffy egg whites, turkey, spinach, house-roasted crimini mushrooms and Swiss in a sun-dried tomato basil tortilla.
- 2 Egg & Cheddar Sandwich with Roasted Turkey (Au Bon Pain) has a self-explanatory name and is served on a choice of breads.
- Breakfast Burrito with Chicken (Qdoba) is a flour or whole-wheat tortilla filled with grilled chicken, eggs, potatoes, choice of sauces and salsas, and optional shredded cheese or sour cream.
Did you note something in common in all those descriptions? Each one of them includes eggs!
Now I know what you’re thinking: this is a blog for the American Egg Board, so of course those items all include eggs. But foodservice operators are pretty savvy about the American consumer and they don’t include eggs just for fun. Eggs are a tasty, nutrient dense protein and just happen to be delicious.
Oh, by the way, are there eggs on the breakfast sandwiches you normally order? Uh huh. I thought so.
For more, visit www.AEB.org