Industry News | June 27, 2012

Bruegger’s Summer Menu Features Classics with a Twist

Bruegger's Bagels, with more than 300 locations across the U.S., will add some sizzle to the summer with limited-time-only menu additions that offer a new twist on old favorites. The summertime treats are available from June 20 through Sept. 18.

For a fresh summer sandwich, Bruegger’s took a classic bagel spread, lox and cream cheese, and the flavors of an American sushi standard, the California roll, to create its newest item, the California Roll Smoked Salmon Sandwich. Served on a sesame bagel, the sandwich features cucumber, smoked salmon, and avocado with Bruegger’s wasabi cream cheese.

“We tested the California Roll Smoked Salmon Sandwich in two of our markets and our guests raved about it,” says Bruegger’s Executive Chef Philip Smith. “They loved the fresh taste combination and unexpected Asian flavor of our wasabi cream cheese that makes this sandwich unique.”

Bruegger’s also brings back an old-time summer favorite on June 20, Bruegger’s Pretzel Bagel. Taking its cues from hot soft pretzels served at ballparks throughout the summer, the bagel combines the crunchy salt topping and dark caramel color of the stadium favorite with the flavor and texture of a Bruegger’s authentic, New York-style bagel. The bagel is perfect as a snack with a side of mustard or as the base for a breakfast or lunch sandwich. 

Those who prefer something sweet will love the return of the Chocolate Chip bagel to Bruegger’s bagel lineup. Served for breakfast, lunch, or a sweet treat, the Chocolate Chip bagel is always popular when it makes its seasonal return.

“We love to experiment with new flavors and combinations to keep our menu exciting,” says Scott Colwell, chief marketing officer. “This summer’s limited-time menu delivers bold, new menu items along with time-honored favorites that our customers look forward to each year.”

Bruegger’s headed to the dessert tray for the inspiration of its featured summer coffee flavor, Kahlúa. The non-alcoholic coffee flavor mimics the classic after-dinner drink and is made from shade-grown, hand-picked Arabica coffee beans and sugar cane. Bruegger’s Kahlúa coffee can be ordered either hot, iced or as an Iced Coffee Cooler.

For those who prefer more traditional fare, Bruegger’s will add a crowd pleaser to its menu this summer: the Better Cheddar Egg sandwich. This slant on a breakfast standard, which has been a regional favorite for years, features egg, cheddar cheese, bacon, and light herb garlic cream cheese served on a plain bagel.