Industry News | April 8, 2014

Bruegger's Bagels Offers Tax Day Deduction Promotion

Bruegger’s Bagels wants to help ease the burden on taxpayers this filing season—at least at breakfast—with its annual Tax Day special on its popular Big Bagel Bundles. On April 12–15, Big Bagel Bundles are just $10.40—about a $3.50 deduction—for guests who sign up to receive a special coupon on Bruegger’s Bagels eClub or Facebook page by April 10.

Each Big Bagel Bundle includes the guest’s choice of any 13 bagels from among Bruegger’s Bagels’ 15-plus bagel varieties, along with any two tubs of 100-percent made-in-Vermont cream cheese flavors.

“We are going strong with our fourth year of selling the Big Bagel Bundle for $10.40 to help our guests associate ‘1040’ with a delicious treat instead of the dreaded tax form,” says Bruegger’s Bagels director of marketing Judy Kadylak. “Tax day may have lightened guests’ wallets, and so Bruegger’s Bagels wants to help them enjoy breakfast at a special price.”

To get the Tax Day special, guests are asked to download and print a coupon, which they can obtain on Bruegger’s Bagels Facebook page or by signing up for the company’s email club on the brand’s website by April 10. Guests who sign up for the eClub also will receive a free bagel with cream cheese and other valuable offers throughout the year.

Bruegger’s Bagels’ New York–style bagels are kettle boiled and baked all day in each bakery. According to 75,000 guests who participated in the Bruegger’s Bagels National Bagel Day Survey, the most popular bagel flavors include Asiago Parmesan, Everything, Plain, and Cinnamon Raisin, while the favorite cream cheese flavors are Veggie and Plain.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.