Industry News | September 16, 2010
Bruegger's On Board to Help Fight Hunger
Bruegger's is asking its guests to join in this important cause. Beginning September 19, guests can purchase coupon books in any of the chain's 299 locations. A $20 value, the book is filled with discounts and free items to be used throughout the year. Most importantly, all proceeds from the $3 book will go directly to Share our Strength and its important mission of ending childhood hunger.
The Great American Dine Out raised nearly $800,000 in 2009 from 4,000 participating restaurants. Each year, generous restaurant partners donate a portion of the week's sales, offer special promotions, or collect donations from their customers. This is Bruegger's second year of participation, and the bakery cafe operator hopes to double its contribution and raise at least $25,000 for the worthy cause.
"Bruegger's continually supports its neighbors in every community we serve, through national efforts and local fundraisers," says James J. Greco, CEO of Bruegger's. "Great American Dine Out gives us a way to engage customers in a worthy cause and to join with our industry colleagues to make a real difference in the lives of children."
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