Industry News | March 31, 2010

Bruegger's Crosses The Border Into Canada

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Bruegger’s, having served bagels to Americans for 30 years, announced last week that Canadians can now enjoy the taste of the company's bagels. The 292-location bagel chain will now serve its bagels at three locations in Toronto, through co-branding with mmmuffins - a 32-unit chain that offers freshly baked cookies, muffins, breads, and other bakery items, along with soups and sandwiches.

mmmuffins was acquired by Bruegger’s in November 2009, when it acquired the restaurant holdings of Timothy’s Coffees of the World, Inc., based in Toronto.

To celebrate its arrival in Toronto, Bruegger’s surveyed 654 morning commuters about their breakfast bagel eating habits. 56 percent of respondents said they couldn’t find a good bagel in the city.

"We pride ourselves on making the most authentic New York-style bagels anywhere, and are pleased to share the centuries-old, time-tested tradition with Canadians," says Jim Greco, CEO of Bruegger’s Enterprises, Inc.

Torontonians also declared their favorite bagel flavors to be Whole Wheat (20.1 percent), Everything (19.6 percent) and Sesame (14.1 percent). Bruegger’s will provide these flavors plus other classics like Plain, Poppy Seed, and Cinnamon Raisin to Canada with a variety of Bruegger’s specialty cream cheeses and traditional toppings.

Co-branded Bruegger’s mmmuffins locations will continue to provide muffins, cookies, croissants, danishes, soups, sandwiches, and coffee using the high quality ingredients, and no preservatives or additives.