Industry News | April 16, 2012

Bruegger's Helps Fight Tax Time Blues with $10.40 Special

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Bruegger's, a national bagel leader with more than 300 locations across the nation, is once again offering IRS form-weary guests a way to ease the pain.

Today through Tax Day (April 17) guests pay just $10.40 for the bagel leader's Big Bagel Bundle, a savings of up to $5, depending on location.

The Big Bagel Bundle includes a baker's dozen of Bruegger's 15-plus bagel varieties, freshly baked in the New York-style, and two 6.5-ounce tubs of Bruegger's cold-packed cream cheese, available in more than 10 varieties.

"We wanted Bruegger's guests to associate '1040' with a great deal on a delicious treat instead of the dreaded forms," says Bruegger's Chief Marketing Officer Scott Colwell.

"We hope our bagels and cream cheese will get individuals and tax preparers through the late nights and early mornings so common during this time of year."

Guests can download and print the Tax Day coupon from Bruegger's Facebook page through April 17 or sign up for Bruegger's email club at www.brueggers.com any time of the year to receive a free bagel and cream cheese and other valuable offers.

Bruegger's Enterprises, Inc. (BEI) operates 305 Bruegger's bakeries in North America.  For more information on Bruegger's, please visit www.brueggers.com or become a fan on Facebook at www.facebook.com/brueggers.