Industry News | January 17, 2007

Bruegger's Introduces Duo Program

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Bruegger’s has always encouraged guests to build sandwiches just how they like them, and now guests have even more choices with the Bruegger’s Duos lunch combination that allows guests to pair two menu choices. Bruegger's guests can pick half of any sandwich, half of any tossed salad or any cup of soup for one low price.

To launch the Bruegger’s Duos, guests will also have a chance to escape the winter weather and win a dream cruise for two to the Caribbean. The Bruegger’s Duo Sweepstakes will launch on January 17th and run through March 14th at www.brueggersduo.com. Guests can log on to the website for a chance to lounge on a warm, sandy beach. “We created Bruegger’s Duos to encourage our guests to enjoy their favorite menu item and explore our new flavors,” said James J. Greco, Bruegger’s CEO. “Bruegger’s Duos is designed to add value for guests and provide them with the nutritious options that they want.” Back by popular demand is a seasonal coffee favorite, Golden French Toast Coffee by Green Mountain Coffee Roasters. This Fair Trade Certified TM coffee offers the comforting flavor of warm, buttered French toast plus a touch of cinnamon and sweet maple syrup. Golden French Toast Coffee has been one of the most popular feature-flavored coffees in the past few years, with guests continuing to request its return to the coffee selection. For breakfast Bruegger’s will be offering the Rio Grande and Classic Breakfast wraps bundled with a medium coffee to help guests jump start their day. The Rio Grande wrap adds a bold Southwestern flavor to any morning, featuring zesty jalapeno cream cheese, roasted red peppers, two eggs and a choice of bacon, ham or sausage rolled in a warm whole wheat wrap. The Classic Wrap is a twist on a traditional breakfast favorite with two eggs, two slices of cheddar cheese and a choice of bacon, ham or sausage rolled up in a warm whole wheat wrap. “The breakfast wraps have been very popular with our guests and are a delicious alternative to traditional fast food breakfasts on a biscuit or muffin,” said Philip Smith, Bruegger’s Executive Chef. “These wraps are a quick and easy way to have breakfast on the go.”