Industry News | February 21, 2006

Buffalo Wild Wings Adds Four New Sauces to Menu

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Buffalo Wild Wings has expanded its line of signature sauces to 14.The newest additions to the sauce family – in ascending order of heat – are Parmesan Garlic™, Honey BBQ™, Asian Zing™ and Mango Habanero™. These four mouth-watering newcomers will make their debut on February 27th nationwide when the restaurant rolls out a new menu.

“We are known for our signature sauces and they play a very important role in our overall menu development,” commented Kathy Benning, Senior Vice President, Marketing and Brand Development at Buffalo Wild Wings. “All of the four new sauces were well received during the market testing and is why we are very excited to bring these new additions to our guests nationwide.”

While Parmesan Garlic, Asian Zing and Mango Habanero are new to the sauce line up, Honey BBQ is returning after its limited time debut this past summer.

A Dynamic Sauce Trio™ also will be added to the new menu, allowing guests to choose three sauces to accompany an order of boneless wings, chicken tenders, Naked Tenders®, or popcorn shrimp.