Industry News | February 28, 2006

Buffalo Wild Wings Introduces Ribs

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Buffalo Wild Wings, known for its award winning Buffalo, New York-style chicken wings and sauces, is adding ribs to its menu.

these pre-smoked, seasoned and glazed ribs are paired with the guest’s choice of 14 signature sauces.

Buffalo Wild Wings will be offering this newest finger food as part of new combination platters that will roll system-wide in March. The Crave It!™ Combos are a combination of two of the following: ribs, popcorn shrimp or chicken tenders. All combination platters will come with coleslaw, the guest’s choice of Buffalo Chips™ or Potato Wedges and the guest’s favorite sauce for dipping.

“Our Crave It!™ Combos will provide our guests with a great opportunity to get a platter full of some their favorite menu items in addition to some new ones.” commented Kathy Benning, Senior Vice President, Marketing and Brand Development at Buffalo Wild Wings. “We are very excited about the addition of ribs and are thrilled to give our guests another craveable option to partner with their favorite sauce.”

The Crave It!™ Combos will start at $8.49. Buffalo Wild Wings guests also can order ribs ala cart (one pound) starting at $9.49. Prices and participation may vary by location. In-restaurant marketing materials introducing ribs and the Crave It™ Combos will enter restaurants in March.