Industry News | March 19, 2013
Buffalo Wild Wings Invests in Fast Casual PizzaRev
PizzaRev announced that Buffalo Wild Wings has taken a minority position in its innovative ‘Craft Your Own’ fast-casual pizza concept.
PizzaRev burst onto the scene in Los Angeles and, in less than a year, has earned rave reviews from fans and critics alike for its unique format, which empowers guests to build their own custom pizzas, choosing from PizzaRev’s selection of sauces, cheeses, and toppings.
Recently nominated for “Best Pizza in Los Angeles” by Citysearch, PizzaRev has earned one of the highest Yelp ratings of any pizza restaurant in Los Angeles, and is poised to continue its growth in the community and outward with its new partner.
“The PizzaRev team is thrilled to have Buffalo Wild Wings invest in our business,” says PizzaRev co-CEO Rodney Eckerman.
“Their strong track record and stellar reputation within the industry make them an ideal partner as we strive to reach new customers excited by our concept,” he adds. “PizzaRev’s unique and interactive approach is revolutionizing the pizza industry, and it’s exciting to have a similarly innovative brand like Buffalo Wild Wings take notice.”
Kathy Benning, Buffalo Wild Wings executive vice president of global marketing, brand, and business development, says, “Over the past year, Buffalo Wild Wings has been investigating emerging restaurant concepts with high growth potential as we continue to build our dynamic company. Along with chicken wings, pizza is one of America’s most popular foods, and we believe that PizzaRev has great potential for continued growth and success.”
Nicolas Eckerman, PizzaRev’s head of operations, says, “PizzaRev is a truly interactive dining experience. Starting with our made-from-scratch dough, everything you could want on your pizza is displayed right before your eyes and crafted to your personal preference.
“Once your pizza is just right, it goes in our revolutionary open-flame, stone-hearth oven and emerges just three minutes later perfectly cooked,” he continues.
“We believe that our relationship can have immediate impact in accelerating our growth in southern California and beyond establishing a leadership position in the fast-casual landscape,” says PizzaRev co-CEO Irv Zuckerman.
Food & Beverage