Industry News | September 7, 2005

Build-A-Bear Workshop(R) Launches "Eat With Your Bear Hands Cafe"

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At the cafe, which will be housed in the new 21,500 square foot retail destination, guests from 3 to 103 will now see and "taste" the difference for lunch, dinner and birthday party celebrations, Build-A-Bear Workshop style. The restaurant grand opening is September 16.

"Build-A-Bear Workshop is thrilled to be working with Levy Restaurants to open this fun, interactive dining experience located in our biggest Build-A-Bear Workshop in the world. Eat with Your Bear Hands Cafe offers guests the same level of personalized and hands-on experience they are accustomed to having at Build-A-Bear Workshop stores," Maxine Clark, founder and chief executive bear of Build-A-Bear Workshop, said in a press release.

Recognized as one of the fastest growing restaurant companies in the country, Levy Restaurants is a natural partner for Build-A-Bear Workshop Eat with Your Bear Hands Cafe. Both Build-A-Bear Workshop and Levy Restaurants are both dedicated to providing guests with an interactive entertainment experience that the entire family can enjoy. This 100 seat casual dining area will invite guests and their stuffed animals to eat with their "bear" hands and will offer guests a kid-friendly dining experience featuring foods that guests of all ages love," Clark in the release.

"We are excited to share this opportunity to partner with Build-A-Bear Workshop(R) to take guests of all ages on a delicious journey," said Andy Lansing, president and chief executive officer of Levy Restaurants. "It's exciting for us to bring our guests a spectacular food experience that complements an already unforgettable entertainment retail experience."

Levy Restaurants has worked with the Build-A-Bear Workshop team to create an "eat with your bear hands" experience, where the food is inspiration to do just that, dig in, pick your meal up and enjoy with your "paws." Kids will delight in a sampling of mini-hot dogs with fries, tender chicken nuggets, pizza cut into strips, perfect for hand-held enjoyment. Kids at heart will indulge in everything from Asian and Cobb salads to gourmet sandwiches in the premiere cafe located on the lower level of the new Build-A-Bear Workshop store. Just like the retail experience, the dining is interactive as well. Kids can create and design their very own bear shaped sugar cookies with icing that comes in a variety of rainbow-colored tubes a top an engaging placemat that says, Dress Me!, Paint Me!, and Ice Me!.

In addition to the Eat with Your Bear Hands Cafe, three private party rooms have been created to celebrate birthdays, group events or any gathering of 20 or more bear lovers. The New York City Build-A-Bear Workshop ultimate Build-A-Party(R) experience offers parties ranging from as little as $10 per child to as big as one can dream! Party guests can reserve a private party room where they can make their bears, decorate their own Build-A-Treat cupcakes or bear shaped cookies and enjoy a visit from Bearemy(R), Build-A-Bear Workshop huggable mascot.