Burger 21, a better-burger franchise founded by the owners of The Melting Pot Restaurants Inc., announced strong growth in 2013 with eight new franchise agreements signed to develop 14 units as part of its aggressive growth strategy to bring its burgers and shakes to more cities across the country. The average unit volume increased from $1.47 million to $1.75 million, a 19-percent increase over last year. Additionally, the company reported a 2.6-percent same-stores sales increase for its first two company-owned restaurants in Tampa, Florida.
The concept opened five restaurants in 2013, most recently in Ashburn, Virginia; Fort Myers, Flordia; Charlotte, North Carolina; and Atlanta. The brand also signed two agreements to develop its first franchise units in the Phoenix metro area, marking the company’s entry into the West. New agreements were also signed for Albany, New York; Cranberry Township, Pennsylvania; and Pompano Beach, Fort Lauderdale, Coral Springs, and Pembroke Pines, Florida. The first Burger 21 location in South Florida is expected to open in February.
“What an incredible year it has been for Burger 21. We’ve experienced strong growth and continued to receive recognition for being a leader in the fast-casual segment," says Mark Johnston, Burger 21 president and chief concept officer and president of Front Burner Brands, the management company for Burger 21. “We’re pleased to report our first increase in same-store sales and average unit volume, which will further position the brand as an attractive business model for single and multiunit operators. To build on last year’s momentum, we plan to open 10 new units across five states in 2014 and will continue to focus on creating an exceptional dining experience for our guests.”
To kick off 2014, Burger 21 will be exhibiting at Franchise Expo South February 6–8 at the Reliant Center in Houston. Local entrepreneurs are invited to meet with the brand’s franchise development team at Booth No. 605 to learn more about growth opportunities.