Industry News | March 18, 2013

Burger 21 Eyes Florida, Georgia, and More for Growth

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Burger 21, a better-burger franchise founded by the owners of The Melting Pot Restaurants, announced its priority markets for franchise development in the second quarter of 2013.

These markets include Florida, Georgia, North Carolina, Texas, and the Washington, D.C. metro area.

To date, Burger 21 has six locations open and 11 franchised restaurants in development along the East Coast.

Most recently, Burger 21 signed a lease agreement to develop its first franchised restaurant in Atlanta. The restaurant will be located in the Mall of Georgia area and is scheduled to open later this year.

Additionally, the company’s second franchised location opened in February near the University of Central Florida in Orlando, and its third franchised location is slated to open in late April in Voorhees, New Jersey.

“We are very excited about the growth Burger 21 has experienced in recent months and will be targeting a handful of markets in 2013 that present even more expansion opportunities for the brand,” says Dan Stone, vice president of franchise development for Front Burner Brands, management company for Burger 21.

“Our brand differentiation has allowed us to be a standout in the better-burger segment and has created momentum that will propel growth in new and existing markets throughout the year,” he adds.

To further fuel Burger 21’s national expansion, the company is actively seeking qualified franchisees and will host a live webinar on March 20 at 4 p.m. EDT.

Since launching an aggressive growth initiative in fall 2011, Burger 21 has signed franchise agreements with eight different entities in seven states to develop a total of 13 franchised units in markets along the East Coast, including Atlanta; Orlando; Voorhees, New Jersey; Charlotte, North Carolina; Washington, D.C.; Albany, New York; and Sarasota, Florida.