Industry News | February 18, 2013

Burger 21 to Heat Up the 2013 Amstel Light Burger Bash

For the first time, Burger 21, a new better burger franchise founded by the owners of The Melting Pot Restaurants Inc. with five locations open and 10 in development on the East Coast, will bring its hand-crafted burgers to the Amstel Light Burger Bash presented by Pat LaFrieda Meats and hosted by Rachael Ray, at the 12th annual Food Network South Beach Wine & Food Festival presented by FOOD & WINE.

Chef Shane Schaibly, corporate chef for Front Burner Brands, restaurant management company for Burger 21, and nearly 40 other culinary chefs from across the country will go head-to-head in the ultimate showdown for the chance to be named the Burger Bash winner. With sponsorship from Heinz, Burger 21 and Chef Schaibly plan to serve up about 2,000 Tex-Mex sliders and over 200 pounds of sweet potato fries paired with the brand’s signature toasted marshmallow sauce to thousands of expected attendees.
 
“We’re thrilled that Heinz has selected us to showcase our unique crafted burger creations at one of South Florida’s most prestigious culinary events,” says Schaibly. “This is the perfect opportunity for South Florida to experience Burger 21, and I am confident that once local residents have tasted the quality of our hand-crafted sliders, they will be demanding Burger 21 by name.”
 
Burger 21 is known for its variety of menu options, including 10 hand-crafted Certified Angus Beef burgers and 10 non-beef burgers, including the Black Bean Burger, Ahi Tuna Burger, Chicken Parmesan Burger, and more.
 
"As the leader in ketchup, condiments and sauces, Heinz is proud to sponsor Burger 21 at one of the nation's biggest burger events of the year," says Andy Ludlow, brand manager at Heinz. "Their crave-able burger creations offer palette-pleasing flavor combinations and showcase how the use of toppings can create new and exciting taste experiences using classic American favorites."
 
In Fall 2011, Burger 21 launched an aggressive growth initiative to bring its crafted burger creations and hand-dipped signature shakes to more cities across the country. Since that launch, Burger 21 has signed franchise agreements with six different entities in six states in 2012 to develop a total of 11 restaurants. Most recently, the Tampa, Florida-based “beyond the better burger” concept opened its first franchised restaurant in Orlando. The brand also signed franchise agreements to develop four restaurants in Washington, D.C. over the next few years, in addition to franchise agreements in Atlanta; Voorhees, New Jersey; and Charlotte, North Carolina. A second Orlando location is scheduled to open near the University of Central Florida on February 25.
 
“The Amstel Light Burger Bash is the ideal venue for us to introduce our ‘beyond the better burger’ creations to one of our target markets for development,” says Dan Stone, vice president of franchise development for Front Burner Brands, management company for Burger 21. “Our concept has seen tremendous growth over the past year and we’re confident that our brand will resonate with South Floridians, who really know good burgers when they taste them.” 
 
Burger 21 is seeking single and multi-unit operators with restaurant experience in South Florida and throughout the country to join its upscale fast casual dining concept. Franchisee candidates should have a minimum net worth of $500,000 and liquid assets of at least $200,000 per unit. Burger 21 will be developed through both single-unit agreements and Area Development Agreements. 
 
Depending on the real estate site selected, franchisees can expect the total cost of investment for one restaurant to be approximately $597,995 - $831,995. The initial franchise fee is $40,000; however, reduced franchise fees apply for Area Development Agreements of four or more units.