Burger 21, a new fast-casual concept founded by the owners of The Melting Pot Restaurants, Inc., announced that it plans to target several key territories of Atlanta, including the Cumberland Mall area in Cobb County and the Perimeter Mall area in DeKalb County, for expansion opportunities.
Earlier this summer, the concept signed its first Atlanta franchise agreement to open two Burger 21 locations in the North Alpharetta and Buford/Mall of Georgia areas beginning next year.
Over time, the company envisions the Greater Metro Atlanta area as potentially supporting approximately 20–25 locations.
"We continue to see increasing demand in Atlanta and throughout the U.S. for the 'better burger' experience," says Mark Johnston, Burger 21 president and chief concept officer and president of Front Burner Brands, management company for Burger 21.
"We look forward to bringing our extensive menu, which includes 21 beef and non-beef burger options, to Gwinnett and North Fulton residents next year, as well as opening additional locations in communities throughout the Atlanta area over the next several years," Johnston says.
Last fall, Burger 21 launched an aggressive growth initiative to bring its crafted burger creations and hand-dipped signature shakes to more cities across the country.
Since February 2012, the burger franchise has signed four agreements to develop a total of six franchised units in the Atlanta; Orlando, Florida; and Voorhees, New Jersey, markets while developing two new corporate-owned locations in the Tampa Bay, Florida–area for a total of 10 franchised and company-owned units.
To further fuel its expansion in Atlanta, Burger 21 is actively seeking qualified franchisees and will host a live webinar on Aug. 29 at 11 a.m. (EDT).
Burger 21 is seeking single and multiunit operators with restaurant experience in Atlanta and throughout the country. Franchisee candidates should have a minimum net worth of $500,000 and liquid assets of at least $200,000 per unit.
Burger 21 will be developed through both single-unit agreements and Area Development Agreements. Depending on the real estate site selected, franchisees can expect the total cost of investment for one restaurant to be approximately $501,495–$750,995.
The initial franchise fee is $40,000; however, a 10 percent discount is applied to all franchises sold by December 21, 2012. Reduced franchise fees apply for Area Development Agreements of four or more units.