Industry News | April 25, 2013

Burger 21 Sets Its Sights On Dallas

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Burger 21, a better-burger franchise founded by the owners of The Melting Pot Restaurants, announced it plans to expand westward with Dallas targeted for future franchise development.

As part of its aggressive growth strategy, the Tampa, Florida–based concept plans to develop approximately 20 or more restaurants in the market.

To date, Burger 21 has six restaurants open in Florida and 18 franchised locations in development along the East Coast.

“Burger 21 is about providing guests with premium ingredients, innovative recipes, and a gourmet experience without the gourmet price,” says Mark Johnston, Burger 21 president and chief concept officer, and president of Front Burner Brands, management company for Burger 21.

“We’ve seen a strong interest in our brand in Dallas, as well as surrounding cities,” he adds. “We’re now looking for dedicated franchisees to help us bring Burger 21’s crafted burgers and hand-dipped shakes to Texas.”

To further fuel Burger 21’s national expansion, the company is actively seeking qualified franchisees and will be exhibiting at The National Franchise and Business Opportunities Expo May 18–19 at the Dallas Market Hall.

Local entrepreneurs are invited to meet with the brand’s franchise development team at Booth #208 to learn more about growth opportunities.

Additionally, Burger 21 will host a live webinar on May 2 at 2 p.m. EDT to drive national expansion.

Since launching its aggressive growth plan in fall 2011, Burger 21 has signed franchise agreements with 10 different entities in seven states to develop a total of 20 franchised units in cities along the East Coast from New York to Florida.

Burger 21 is seeking single and multiunit operators with restaurant experience to join its upscale fast-casual dining concept. 

Franchisee candidates should have a minimum net worth of $500,000 and liquid assets of at least $200,000 per unit. Burger 21 will be developed through both single-unit agreements and Area Development Agreements.

Depending on the real estate site selected, franchisees can expect the total investment for one restaurant to be approximately $597,995–$831,995. The initial franchise fee is $40,000; however, reduced franchise fees apply for Area Development Agreements of four or more units.