Industry News | October 19, 2009

Burger King Adds Burger to Value Menu

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Burger King Corp. announced that its ¼ pound Double Cheeseburger is now available for $1. Tested and adopted in multiple markets in the U.S. for the past 18 months, the addition to the BK Value Menu is now available in participating Burger King restaurants nationwide.

“During a time when value is a priority for everyone, we’re offering a top-quality product that not only boasts an affordable price point but also tastes great,” says John Schaufelberger, senior vice president of global product marketing and innovation for Burger King Corp.

The $1 ¼ pound Double Cheeseburger features two flame-broiled hamburger patties, pickles, ketchup, mustard, and two slices of American cheese on a sesame seed bun.
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