Industry News | February 16, 2010
Burger King and Seattle’s Best Team Up
Burger King guests can order a freshly brewed cup of Seattle’s Best Blend coffee, hot or iced, with optional vanilla or mocha flavor and whipped topping, at a suggested retail price of $1 to $2.79.
“With over 40 years of heritage in premium coffee, Seattle’s Best Coffee brings a high-quality, great-tasting cup of coffee to Burger King restaurant guests in the U.S.,” says John Schaufelberger, senior vice president of global product marketing and innovation for Burger King Corp. “The addition of Seattle’s Best Coffee expands on our Have It Your Way brand promise by offering our guests even more beverage options and strengthens our ability to remain competitive in a continuously changing industry.”
“We believe everyone should be able to get a great cup of coffee,” says Michelle Gass, president of Seattle’s Best Coffee LLC. “We are thrilled to be partnering with Burger King to complement their breakfast program. Together, we are making premium coffee far more accessible than it has ever been.”
Food & Beverage
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