Industry News | November 30, 2011

Burger King Announces Thicker, Crispier French Fries

It’s a fry for all at Burger King restaurants nationwide. Burger King Corp. announced it is delivering a new golden, crispy fry.

The new fries at Burger King offer restaurant guests a high-quality, perfectly balanced product. A thicker cut of potato gives each bite more fluffy potato flavor on the inside and crispy, golden-brown texture on the outside. The new fries will be available at most Burger King restaurants across North America by December 5.

In honor of the new Fry, Burger King has declared December 16 “Free Fries Friday.” Consumers will be able to go to a Burger Kingrestaurant nationwide and enjoy a complimentary value size order of new fries, with no purchase necessary, while supplies last.

“With the launch of our new fries, the home of America’s favorite burger now has the best fries in the business,” says Leo Leon, vice president of global innovation at Burger King Corp. “At Burger King we constantly strive to make every item on our menu the best it can be. We believe our new fries are the latest example of our commitment to quality and innovation, and we invite everyone to visit our restaurants and taste the difference.”