Industry News | February 6, 2009

Burger King Basketball Tournament Returns for 4th Year

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Burger King Corp. (NYSE:BKC - News) sets off its fourth annual BK 3-on-3 Basketball Tournament, BK B-Ball Battlesm, in New Orleans on Feb. 7, 2009, and will travel to 13 U.S. cities throughout the tour.

The BK B-Ball Battlesm will set courts ablaze in search of the hottest amateur basketball players in the country who can showcase their talent in healthy competition. The winning teams from each city on the tour will receive $1,000 and a paid trip to the BK B-Ball Battlesm championship finals in Miami, where they will compete in a head-to-head competition for the BK B-Ball Battlesm crown and $20,000.

“Our BK B-Ball Battlesm tournament has been received exceptionally well in the communities we’ve visited over the years, and we are proud to continue satisfying our guests -- and fervent basketball fans -- with these interactive and entertaining events that promote healthy activity,” says Alexandra Galindez, director, multi-cultural marketing for BKC. “We encourage everyone to come out and witness the country’s hottest amateur ball players in action and enjoy a fun-filled day with family and friends.”

Over the years, the BK B-Ball Battlesm has established a loyal following, including talented players who look forward to showcasing their amazing basketball skills during the tournament each year.

“This will be my third year participating in the BK 3-on-3 Basketball Tournament," says two-time tournament champion Tyrone “Redz” Hill. "The program means a great deal to me because it gives me the opportunity to showcase my skills among some of the top players in the country.”

The BK 3-on-3 Basketball Tournament schedule includes the following stops:

  • February 7: Williams Play Lot (New Orleans)
  • February 14: Fonde Rec Center (Houston)
  • February 21: College Park Community Center (Memphis)
  • February 28: Hawkins (Birmingham)
  • March 7: Rosel Fann (Atlanta)
  • March 14: 1st Ward Rec (Charlotte)
  • March 21: Hoops City U (Raleigh)
  • March 28: Joe Dumars Fieldhouse (Detroit)
  • April 4: Attack Center (Chicago)
  • April 18: Gauchos Gym (New York)
  • April 25: Kennedy Rec (Washington, D.C.)
  • May 2: Patterson Park Community Center (Baltimore)
  • May 16: Virrick Park (Miami)
  • May 17: FINALS - Jose Marti Park (Miami)