Industry News | July 6, 2007
Burger King Begins Trans Fat Free Rollout
The company expects that every U.S. restaurant will be using trans fat free cooking oil by the end of 2008. If adequate supply becomes available, the U.S. rollout of trans fat free oils could be completed substantially sooner.
“We are delighted by the outstanding consumer response to our new oil,” said Russ Klein, president of global marketing, strategy and innovation. “In tests on over a dozen core items, consumers determined that BURGER KING® products cooked in trans fat free oil tasted the same or better than products cooked in the traditional oil. We are proud to offer a healthier oil with the same great taste.”
The BURGER KING(R) system operates more than 11,200 restaurants in all 50 states and in more than 65 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of which are family-owned operations that have been in business for decades.
Food & Beverage
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