Industry News | September 19, 2008

Burger King–Branded 'Onion Rings' Hit Market

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Burger King Corp. Introduces Onion Rings to Line-Burger King Corp. (NYSE:BKC) announced today the addition of onion rings to the existing line of branded BURGER KING™ Snacks. Onion Rings, a round, crispy puffed snack with a zesty onion flavor, joins the potato snack flavors of Ketchup & Fries and Flame Broiled.

The Inventure Group, which manufactures the line of snacks, is expanding distribution of the BURGER KING™ Snacks to the Caribbean, Mexico, Central America, South America, India, Hong Kong, Thailand, Taiwan and the Philippines.

All three branded snacks are currently available in a variety of sizes and price points in vending machines, convenience stores, warehouse clubs, drug and grocery stores. Onion Rings are available in single serving sizes of .75-ounce bags and 1.125-ounce bags in vending machines, 2-ounce bags are available in convenience stores, and 3-ounce bags are available in grocery stores. Nine and 12-ounce bags, as well as variety packs, will also be available in club stores and additional outlets this fall.

“During concept testing, Onion Rings continually received high ratings from consumers,” said Russ Klein, president, global marketing, strategy and innovation, Burger King Corp. “The popularity of our Onion Rings menu item translated to this new snack product. The familiar flavor profile of Onion Rings rounds out the snack line as we begin to distribute the snacks internationally.”

“We are thrilled with the initial success of the BURGER KING™ Snack launch,” said Steve Sklar, senior vice president marketing, The Inventure Group.