Industry News | December 14, 2009

Burger King Bringing Funnel Cakes Into Quick Service

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Burger King Corp. announced the addition of Funnel Cake Sticks to Burger King menus nationwide. Available in a pack of nine, Funnel Cake Sticks are sprinkled with powdered sugar and served with a side of sweet icing for dipping.

“Funnel Cake Sticks, inspired by the original carnival favorite, deliver the much-loved taste in the perfect on-the-go packaging,” says John Schaufelberger, senior vice president of global product marketing and innovation at Burger King Corp. “Available all day, this product is sure to quickly become a menu favorite.”

The Funnel Cake Sticks will be supported through advertising that brings the carnival theme to life. The King demonstrates his fortune-telling abilities in a 15-second TV commercial that begins airing on December 17. In addition, online banner ads, launched earlier this month, describe the “wonderland of frosted deliciousness” and “exceptionally extraordinary eating” that the Funnel Cake Sticks provide.

Funnel Cake Sticks are now available for a suggested retail price of $1.79 at participating restaurants.
News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.