May 25, 2013
Industry News | December 28, 2006
Burger King Comments on UK Kid Advertising Ban
Burger King anticipates little impact to its earnings as a result of the ban on children’s advertising.
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Printer-friendly version “Our target consumer for many years has been 18 to 34 years old, and we remain on course with our current strategy to market high-quality beef to this core customer. We expect the advertising ban to have a far greater impact on our competitors who have previously targeted children as a core consumer.”
As of the end of the first quarter of its 2007 fiscal year, the company owns and operates 76 Burger King restaurants in the UK.
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