Industry News | July 10, 2000
Burger King To Continue Advertising Campaign
|Burger King's Chicken Run promotion urges customers to "Eat More Beef."|
"We are elated that the judge did not provide any injunctive relief to Chick-Fil-A and is allowing us to continue our promotion," said Richard Taylor, vice president of USA marketing for Burger King Corporation. "While this case is by no means over, hopefully this agreement will smooth over a few ruffled feathers. Be assured, however, that we will defend ourselves vigorously against these totally unwarranted trademark and copyright claims."
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