Industry News | May 30, 2002
Burger King Corporation to Launch BK Back Porch Griller Sandwiches
"We went back to our roots—the Burger King flame-broiled heritage—to create burgers that taste like the burgers people grill at home when they have time," said John H. Dasburg, chairman, CEO and president, Burger King Corporation. .
"BURGER KING® franchisees are very excited to bring these one-of-a-kind BK BACK PORCH(TM) Griller sandwiches to our millions of customers who love the great grilled taste of a backyard burger," said Julian Josephson, chairman, National Franchise Association. "We are pleased to partner with Burger King Corporation in the development and roll out of these premium sandwiches. These burgers are sure to be a huge hit."
To promote the Grillers, Burger King Corporation is offering free Minute Maid Frozen Lemonade drink with the purchase of a Grillers Value Meal through June 30th and sponsoring billboards that have been transformed into "grill boards" on Los Angeles' Sunset Boulevard and Miami's Dixie Highway, US 1.
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