Industry News | August 26, 2010
Burger King Crowns the Best Big Move
“BK “Next Big Move” was the biggest tour in the history of the Burger King brand and provided consumers with broad-based access to not only what is happening in the basketball world, but also in urban communities across the U.S.," says Patricia Trevino, director of promotions and multicultural marketing for BKC. "We recognize the importance of giving back and this tour was the ideal opportunity for us to showcase our community service initiatives in each of the participating cities."
BKC kicked off its first-ever BK “Next Big Move” national tour earlier this year, headlined by reality TV star Syrus Yarborough, with stops in New York City, Chicago, Atlanta, and Los Angeles. The tour provided non-professional athletes across the country with the opportunity to showcase their skills on the basketball court and highlight the impact they are making in their cities through community service. One semi-finalist in each market was selected through online votes to compete against top-ranked players across the 41 markets for a chance to win $10,000 and a feature in a national basketball lifestyle magazine or website.
The competition also featured highlights of BK “Next Big Move” participants around the country on www.thenextbestmove.com. Visitors to the site had the chance to get a new, fresh perspective on a variety of philanthropic community efforts that they can adapt and implement in their own communities.
"A friend told me about the BK ‘Next Big Move’ contest because he believed that the dunk I had been working on was the move that could win the contest," says winner Shane Wise. "It's so amazing to be crowned the winner because 18 months ago, I was in a devastating car crash that turned my whole world upside down. Now, Burger King Corporation has given me an opportunity to show off my dunk to the world and what I truly feel is the best basketball move."
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