Industry News | November 6, 2013
Burger King Crowns New Big King Sandwich
Burger King Worldwide Inc. announced the introduction of the new Big King sandwich to its menu. The new sandwich features two pure beef, fire-grilled patties, lettuce, onions, and signature King Sauce, all on a three-layer toasted sesame seed bun.
Since opening in 1954, the core of the Burger King business has focused on serving fire-grilled burgers and french fries. Having recently introduced an exciting french fry innovation in Satisfries, Burger King restaurants will now bring a new burger option to its guests.
“What makes the new Big King different than any other burger on the market is the unique fire-grilling that Burger King has been known for, for almost 60 years,” says Eric Hirschhorn, chief marketing officer, North America. “With our flavorful signature King Sauce and the fulfilling bite of two savory fire-grilled patties layered between three toasted buns, the Big King delivers a stacked burger experience that we know everyone loves.”
The Big King will be available in Burger King restaurants nationwide beginning today for only $3.69.
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