Industry News | January 4, 2007

Burger King to Enter Indonesian Market

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Burger King Holdings Inc. announced today that its subsidiary, BK AsiaPac Pte Ltd., awarded development rights for Indonesia to PT Sari Burger Indonesia, principally owned by PT Mitra Adiperkasa Tbk (MAP). The first restaurant is scheduled to open in Jakarta by June.

"The Burger King brand currently enjoys a strong consumer following throughout the Asia Pacific region, and we are pleased to announce this expansion. We look forward to the brand's successful entry into Indonesia," said Peter Tan, president, Burger King Asia Pacific.

"MAP represents an ideal partner for us as they are Indonesia's largest and most successful retailers of international brands, with a significant food and beverage focus," Tan continued. "With their strong marketing and operational background, we believe MAP is well suited to successfully grow the Burger King brand in Indonesia."

"We are excited by this opportunity to bring Burger King to Indonesia," Ratih Gianda, group head of Investor Relations for MAP.

Currently, MAP operates more than 500 stores with a total selling space of more than 250,000 square meters in 22 territories of Indonesia. It is a vendor of footwear, apparel, accessories, equipment, edibles and even books.

The company has carved a niche for itself in the nation through its exclusive department stores and branded concepts. Aside from an exclusive tie-up with the SOGO, its fashion and sports arms include Swatch, Tumi, Massimo Dutti, Zara, Marks & Spencer, Topman, Topshop, Miss Selfridge, Planet Sports, The Athlete's Foot, Reebok and Nine West, among others. It is also the exclusive license holder of Starbucks Coffee