Industry News | October 4, 2000

Burger King Gets Scooby

Email this story Email this story
Printer-friendly versionPrinter-friendly version

Read More About

Scooby-Doo will be bringing his detective agency pals to participating U.S. Burger King restaurants for four weeks, October 9—November 5, in celebration of Halloween 2000. The Burger King Big Kids Meal program will feature eight themed toys—two each week—around the classic Scooby-Doo property with elements included from the new feature-length movie, Scooby Doo and the Alien Invaders, debuting only on videocassette and DVD October 3. These toys wind-up, rotate, and glow in the dark. The promotion is scheduled for all participating restaurants in the U.S. while supplies last.

"To millions of kids, Scooby-Doo is synonymous with Halloween because of the spooky characters, eerie sounds and mysterious story lines," says Richard Taylor, vice president of U.S. marketing for Burger King. "We also know that Scooby-Doo is one of the most well-known cartoon characters—the Cartoon Network currently airs a Scooby-Doo episode 33 times every week."

Burger King will also offer customers the chance to enter a Scooby-Doo sweepstakes featuring an "Ultimate Gamer's Package" and the chance to become a Scooby-Doo video game character as the grand prize. The gamer's package includes a big screen television, VCR, ad Nintendo hardware and software. The grand prize winner will also receive a four-day trip for four to Los Angeles to record his or her voice that will be used in an upcoming Scooby-Doo video game due for release in 2001. Hundreds of prizes, including Nintendo and PlayStation computer game software and videos will also be awarded. The sweepstakes contest will be publicized in-restaurant, on themed packaging, and in print advertising.

The eight Scooby-Doo glow-in-the-dark toys are Roll-Around Alien, Clip n' Glow Scooby-Doo, Scared Silly Shaggy, Fright in Glowing Armor, Speakin' Scooby Doo, Alien Attack Mystery Machine, Scooby-Doo and Shaggy's Alienship Adventure, and Scramblin' Scooby-Doo.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.