Industry News | March 22, 2000
Burger King Goes Italian
"We recognize that customers enjoy a variety of international foods and that Italian food is a favorite choice with customers across the country," said Stefan Bomhard, vice president, Brand Marketing, Burger King Corporation, North America. "We wanted to offer a product that identified with this preference."
The sandwich promotion will be supported with national advertising beginning, Sunday, January 30 and in-restaurant merchandising.
The Chick' n Crisp sandwich was introduced in 1998 and has since remained a signature product for the Burger King brand and a favorite for customers. The Chick'n Crisp sandwich is comprised of a 3 oz. breaded chicken patty, pickles, and mayonnaise on a sesame seed bun.
Burger King Corporation is a part of Diageo (NYSE: DEO - news), the international food and drinks company, that includes such brands as Pillsbury, Haagen Dazs, and Guinness.
Food & Beverage
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