Industry News | December 19, 2001

Burger King Introduces Minute Maid Orange Juice

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Burger King Corporation today announced that it will expand its relationship with the Coca-Cola Company offering Minute Maid 100% Florida orange juice in each of its 8,500 restaurants nationwide. Effective January 1, 2002, the new beverage offering will become the exclusive orange juice of the Burger King U.S. system.

"We are extremely pleased with our continuing partnership with the Coca-Cola Company because of its preferred brands, technical and marketing capabilities, and ability and passion to help grow our business," said Dana Frydman, vice president of product marketing for Burger King Corporation. "Minute-Maid is one of the largest juice brands in the world, and we are delighted at the opportunity to offer our customers the very best."

The Minute Maid 100% Florida orange juice will be offered in a 10-oz. gable top carton. Burger King Corporation currently serves a variety of Coca-Cola products in its restaurants across the United States.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.