Industry News | September 12, 2002
Burger King Introduces New 99 Cent BK Value Menu™
Burger King Corporation today announced the largest new product and menu launch in its history with the nationwide rollout of the 99 cent BK VALUE MENU™. This permanent addition to the Burger King menu features 11 items -- six of which are new -- available for 99 cents every day.
"This is a new day at Burger King," said John Dasburg, chairman, chief executive officer, and president, Burger King Corporation. "This new 99 cent BK VALUE MENU(TM) is an important strategic addition to our overall menu. It is focused on providing outstanding customer value and variety everyday!"
The BK VALUE MENU™ includes a Grilled Sourdough Burger; a Bacon Cheeseburger; 99 cent French fries, onion rings, soft drinks; three flavors of Old Fashioned Ice Cream Shakes; hearty Chili made with flame- broiled beef; two crispy Tacos; five-piece CHICKEN TENDERS®; Oven-Baked Potatoes and a new Garden Salad. The menu, along with various local dessert options in many markets, is already available at BURGER KING® restaurants.
Food & Beverage
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