Industry News | September 28, 2000

Burger King Launches Cravers Menu

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Beginning October 2, Burger King restaurants will feature the BK Cravers Menu. The items on the BK Cravers menu provide consumers with the option creating their own meal with a combination of 99-cents items. For to-go orders, enhanced packaging touts improved portability.

The menu features eight items, including flavorful new products: the Bull's Eye BBQ Deluxe burger and chicken tenders sandwich along with mozzarella sticks and Jalapeno Poppers®. Also included on the .99 menu are five piece chicken tenders, small shake, apple pie, and Hershey®'s Pie.

The .99 BK Cravers Menu was tested in Baton Rouge, Seattle, New Orleans, Erie, Reno and Lafayette earlier this year. The launch will be supported through national television advertising, radio promotions and in-store point-of-purchase materials.