Industry News | October 20, 2009
Burger King License Expands Internationally
“The snacks have a strong, loyal following with consumers in the U.S., and are continuing their steady sales growth throughout the global marketplace, often in places where the brand has not developed a strong presence,” says Carole Francesca, president of Broad Street Licensing Group, Burger King’s exclusive food licensing agency.
Since the introduction of the original Ketchup & Fries flavor, The Inventure Group has added new products to the line, including Onion Rings, Hot & Spicy Onion Rings, and French Toast snacks that all mirror the taste of the menu items at Burger King. In early 2010, two additional flavors will be added to the line-up.
"We are looking forward to our Burger King snack chips becoming a favorite of consumers worldwide and we're excited to expand distribution to make these products available to an even wider audience," says Terry McDaniel, president and CEO of The Inventure Group Inc. "The success of this product line underscores the strength and awareness of the Burger King brand and the quality and great taste of the product. We also have the benefit of a strong licensing relationship with Burger King Corporation and its affiliates and their teams have shown tremendous trust in our ability to translate their brand into the snack category."
Burger King snacks were chosen as Brand Extension of the Year by License! Global magazine, and also earned a nomination for “Best Corporate License of the Year” by the Licensing Industry Merchandisers Association (LIMA).
Food & Beverage
Thank you for signing up to receive QSR's flagship e-newsletter, A.M. Jolt. To help us better serve the information needs of our audience, please complete the information below.
In addition to A.M. Jolt, we also offer the following e-newsletters and communications. Please mark those you would like to receive.
- Business Services
- Cleaning & Sanitation
- Computer Systems/Software
- Dispensing Equipment
- Disposables, Packaging, Plastics
- Equipment Installation/Repair
- Financial Products/Services
- Food Products
- Franchise Opportunities
- Kitchen Equipment
- Safety Services/Products
- Security Systems