Industry News | April 24, 2008

Burger King Offers Branded Mobile Game

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Burger King Corp. (NYSE: BKC) announced today BK City, a new mobile multilevel game with three distinct worlds and 12 dynamic, progressively challenging minigames developed and released by Mobliss Inc., a licensee of Burger King Corp.

Designed to appeal to the gamer in everyone, the BK City game is supported by a variety of national carriers and available exclusively for download by texting “KING” to 90210 for a monthly subscription fee of $2.99.

The downloadable mobile game features an engaging range of gameplay from one-of-a-kind mobile concepts integrating the King to clever variations of classic puzzle favorites reminiscent of Concentration and Space Invaders. Players vie to earn a place in the King’s exclusive entourage by progressing through a series of challenges within each virtual world. From recalling Whopper sandwich builds to squirting ketchup through the air, gamers navigate through the King’s three favorite hangouts – a Burger King restaurant, the King’s mansion and BK City to earn points and unlock advanced levels.

“We are dedicated to constantly evolving our mobile platform to provide original and creative programs that reflect the Burger King brand, engage our guests and offer value for the money. The licensing agreement with Mobliss supports our efforts in this important area,” says Brian Gies, vice president of marketing impact, Burger King Corp. “The games offer a chance to engage with the King in a new way and we’re confident that BK City™ offers a gaming world unlike any other available to mobile users today.”

Designed to engage the casual mobile gamer, players have multiple opportunities to explore and discover virtual worlds and interact with the King. In “Flip My Bun” players test memory skills by flipping a bun and matching ingredients to build sandwiches in record time. “Fry Assault” challenges virtual employees to catch falling French fries and onion rings before time runs out. Playing the “King’s Bling” lets fans save the day and retrieve the King’s stolen jewels. Gamers race against the clock to make enough money to replace his precious bling.

The introduction of BK City is part of an exclusive licensing agreement with mobile content provider Mobliss Inc. to blend the irreverent nature of the Burger King brand into an evolving gaming experience. Based on some of the most popular casual gaming genres – puzzle, arcade, trading, action and more, BK City is suitable for all ages. The game package is compatible with nearly 200 different cellular phone models and is available across a variety of national carriers. BK City also features community offerings, including leader boards, user profiles, buddy lists and user-to-user text messaging to challenge friends and family. The $2.99 monthly subscription fee includes automatic game changes and upgrades. Burger King Corp. has a history of innovation in gaming, including the development of three branded XBox games as well as the integration of Burger King branded content into top-selling, video games like “Fight Night”, “Need For Speed,” and “NFL Street.”