Industry News | August 18, 2012

Burger King Offers Limited-Time $0.50 Soft Serve

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Burger King Worldwide is inviting customers to cool off during the dog days of summer with velvety vanilla soft serve in a cone or cup. 

Beginning August 17th, participating Burger King restaurants will be offering this fan favorite dessert for only $0.50 each.  

“Our guests have made it clear how much they are enjoying the new Burger King dessert menu, especially the soft serve,” says Flavia Faugeres, executive vice president and global chief marketing officer, Burger King Worldwide.

“We want to thank our guests and celebrate the last few weeks of summer by offering this tasty treat at a value you can’t afford to pass up,” she says. “Summer is perfect for enjoying time with family and friends, and what better way to beat the summer heat than with one of our most popular frozen dessert treats?”

Since last year’s launch of the new dessert menu, rich, creamy vanilla soft serve quickly became a staple on the BK menu.

With record-breaking hot temperatures and numerous heat waves taking over the country, this classic summer treat will help customers and their entire family cool down, without breaking the bank.

Just like summer, this two-week promotion only lasts for a limited-time.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.