Industry News | April 30, 2007
Burger King Offers Seasonal Desserts
The new Oreo® BK™ Sundae Shake is made with bits of crunchy Oreo® cookie and features the BK Pipe Straw, the latest in Have It Your Way technology. Especially useful for ice cream lovers on the go, the BK Pipe Straw is an over-sized straw that makes it easy to enjoy the thick and creamy shake without missing out on the cookie crumbles. Beginning June 4, the Oreo® BK™ Sundae Shake will be sold for a suggested retail price of $1.99 for a 16-ounce serving and $2.39 for a 22-ounce serving.
The new Butterfinger® Pie is made with a Butterfinger® crust, a vanilla cream and Butterfinger® filling and topped with Butterfinger® crumbles. The pie is available on July 2 for a suggested retail price of $1.49.
Burger King's new ICEE® Floats mix the popular frozen drink with a shake. Beginning June 25, the Purple Berry Float debuts as part of Burger King's summer movie promotions. Suggested retail price for an ICEE® Float is $1.59 for a 16-ounce serving and $1.79 for a 22-ounce serving.
Mocha BK JOE® Iced Coffee is made with creamy coffee, blended with smooth chocolate syrup and poured over ice, for a refreshing treat. Available now, Mocha BK JOE® Iced Coffee is available in a 22-ounce cup, with a suggested retail price of $1.99.
“We see the dessert category as the next battleground for business and we intend to lead the pack with cool,” says John Schaufelberger, vice president of product marketing and innovation, Burger King Corporation. In addition to the limited time only dessert offerings, BURGER KING® restaurants are also testing soft serve in regional markets nationwide. The test includes a Warm Brownie Sundae and a chocolate-dipped cone filled with creamy vanilla soft serve called the Crown Cone.
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