Industry News | January 2, 2014

Burger King Rebrands Value Menu to King Deals Value Menu

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Burger King Worldwide Inc. introduced its new King Deals Value Menu, which includes the Rodeo Crispy Chicken and the Rodeo Burger for $1 each.

The King Deals Value Menu offers a wide variety of choices for breakfast, lunch, and dinner with prices starting at $1. As part of Burger King’s commitment to providing guests with outstanding value, the King Deals Value Menu now contains more than 20 items.

A new addition to the menu, guests can choose between two different Rodeo Sandwiches: a crispy chicken fillet or a grilled beef patty topped with sweet and spicy barbecue sauce and onion rings and served on a toasted sesame seed bun.

“We’re launching the new King Deals Value Menu, including classics and new favorites like the Rodeo Sandwiches, all starting at just $1,” says Eric Hirschhorn, Burger King’s chief marketing officer for North America. “We’ve seen an incredible response from our guests with our $1 menu items, and we want to continue creating great tasting products that don't sacrifice on taste.”

The King Deals Value Menu also includes Chicken Nuggets, Spicy Crispy Chicken, a Double Cheeseburger, Bacon Cheeseburger, Crispy Chicken Wraps, and new items to become available throughout 2014.

The $1 Rodeo Sandwiches are available now on the King Deals Value Menu in Burger King restaurants nationwide as a limited-time offer.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.