Industry News | January 12, 2013
Burger King Selects Jerrell Moore as Chief Diversity Officer
Burger King Corporation, a subsidiary of Burger King Worldwide, announced the appointment of Jerrell Moore as chief diversity officer.
In this role, Moore will be responsible for continuing to grow efforts in support of BKC’s four-pronged diversity and inclusion strategy focused on workforce, guests and community, franchisees, and supplier diversity.
“I am thrilled to welcome Jerrell to the Burger King family and believe he has the right combination of vision and passion to help shape our diversity and inclusion efforts for the long-term,” says Jose Tomas, chief people officer, Burger King Corporation. “Jerrell has worked for some of the world’s most well-known brands, and I am confident his experiences position him well to deliver on our vision to create meaningful diversity and inclusion programs in the communities in which we live and work.”
Previously, Moore served as director of diversity and inclusion at MassMutual Financial Group, where he was responsible for developing several women's leadership initiatives, overseeing employee resource groups (ERGs), and introducing enterprise-wide diversity training and mentoring initiatives.
Prior to joining MassMutual, Moore was a human resources manager at Nike and also held the position of manager of diversity, EEO & Affirmative Action at CSX Transportation.
“I am excited to join the leadership team in serving the guests, employees, franchisees, and suppliers of the Burger King brand,” Moore says. “As chief diversity officer, I plan to further the brand’s longstanding commitment to diversity by creating programs that engage and grow all of our diverse stakeholders.
“I look forward to working with our franchisees and community partners in ensuring that we continue to be inclusive and welcoming in every community we serve,” he adds.
Moore holds a B.A. degree in English from South Carolina State University, a historically black university (HBCU), as well as a Juris Doctor (JD) and Master of Human Resources (MHR) from the University of South Carolina.
As part of the company’s commitment, in 2012, BKC aggressively expanded the number of minority-owned restaurants in the United States by more than 10 percent, and recently selected Sanders/Wingo as the brand’s multicultural marketing agency of record.
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