Burger King Selects New Agency

Burger King Corporation has awarded McCaffery Ratner Gottlieb & Lane (MRGL) several important advertising assignments. MRGL will handle specific product assignments as well as develop overall music and radio platforms for both national and local promotions. In addition, Bill Lane of MRGL will serve in a leadership role on the Burger King creative council.

"We are pleased to have MRGL's talents and resources on the Burger King team," said Rick Dow, senior vice president for marketing programs and sales for Burger King Corporation. "There's nobody better anywhere than Bill Lane when it comes to music and radio.

"Additionally, they have been our agency partner for the recent Richard Avedon photo essays that support the American Red Cross fund-raising effort for the victims and families of the September 11th attacks. We are very proud of this project."

"Burger King is one of the world's leading brands, with a great management team," said Bill Lane of MRGL, who also serves in a leadership role on Burger King Corporation's creative council, which integrates the creative work of Burger King Corporation's various agencies. "We're excited to have been chosen as one of their principal partners."

McCaffery Ratner Gottlieb & Lane is an independent New York agency founded in 1982. In addition to Burger King, current clients include Pfizer, PPL, Olympus America, General Cigar Holdings, and Nature's Best.