Industry News | March 8, 2011
Burger King Stacks Its Patties by the Dollar
Burger King Corp. is offering guests the popular combination of flame-broiled beef, bacon, and cheese starting at only $1. The BK Single Stacker, BK Double Stacker, and BK Triple Stacker will be available for the suggested retail prices of $1, $2, and $3 respectively at participating Burger King restaurants nationwide. Featuring one, two, or three flame-broiled hamburger patties between a sesame seed bun, BK Stacker sandwiches bring together slices of crispy bacon and American cheese topped with BK Stacker sauce.
“The BK Stacker line is preferred among burger lovers far and wide,” says Andreas Barth, senior vice president, North America marketing, Burger King Corp. “Beefing up our BK Value Menu with the mouth-watering combination of bacon and flame-broiled meat at just $1, $2, and $3 is yet another way we bring our ‘Have It Your Way’ brand promise to customers and provide the signature taste they expect at a price they deserve.”
The promotion will be supported by in-restaurant merchandising and national TV advertising, which features “meat mathematicians” unlocking the BK Stacker sandwiches as the solution to a tricky equation—how to reach maximum flavor for minimum cash.
Food & Beverage
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