Industry News | January 27, 2010

Burger King Takes Basketball Project Across U.S.

Burger King Corp. kicks off its first-ever BK Next Best Move national mobile tour on February 4 to find “game-changers” both on the basketball court and in communities across the U.S. Headlined by reality TV star Syrus Yarborough, the Next Best Move Crew will hit local basketball courts in 41 U.S. cities, including Los Angeles, Atlanta, New York City, Chicago, and Baltimore, to bring the Burger King brand to urban communities through basketball and community service.

“Next Best Move is the biggest tour in the history of the Burger King brand,” says Alexandra Galindez, director of cultural marketing for Burger King. “With this tour, we’re providing consumers with broad-based access to what’s happening not just on the court, but also in urban communities across the U.S. We also recognize the importance of giving back, and we will showcase ‘game-changing’ community service initiatives in each city we visit on the Next Best Move Web site. Visitors to the site will have the chance to get a new, fresh perspective on a variety of charitable community efforts that they can adapt and implement in their hometowns.”

Yarborough and the Next Best Move Crew will visit urban communities around the nation in search of the Next Best Move both on the court and in community service. Individuals can show off their best moves on the court when the tour visits their community or by submitting a video on www.thenextbestmove.com. Visitors to the Web site can vote on their favorite moves and one semi-finalist in each market will go on to compete against top-ranked players across the U.S. for $10,000 and to be featured in a basketball lifestyle magazine or Web site.

“The Next Best Move tour is an amazing project that reaches out to true, real communities across the country,” Yarborough says. “For me, basketball has not been a part of life—it has been a way of life. To be able to visit these cities to see how local players move on the court and observe how each city gives back to their community is the ultimate, great experience for me.”
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